mga entertainment miniverse
brand launch
welcome to the miniverse
By the makers of Bratz and Little Tikes, the newest MGA brand– Official Miniverse. We crafted a social media campaign targeting the young, hip Urban Outfitters shopper to launch the company’s new brand.
my role: producer, creative director, art director, prop & set styling, graphic design & illustrations
Photographer: Ariana Velazquez
Designer & Illustrator: Gabby Murphy
CD: Gabby Murphy
AD: Gabby Murphy
Producer: Gabby Murphy
Producer: Ariana Velazquez
Prop + Set Styling: Gabby Murphy
Wardrobe Styling: Ariana Velazquez
MUA: Claire Brooke
Hair: Andi Ojeda
Talent: Riley Dahl, Torrey, Bri Quach
The launch positioned Miniverse as the cooler version of its competitor brand, while differentiating the vertical from MGA’s established lines.
These toys aren’t for kids y’all.
The campaign consisted of three product categories:
make it mini foods
bratz minis
little tikes minis
Brand colors were used in both direction and design to establish a strong visual identity.
