“intentionally __________.”
ps24 collection launch
risky business
“INTENTIONALLY __________.” is an indie footwear brand based in Los Angeles. In a recent campaign for their Pre-Spring 2024 collection, we wanted to create a very minimal atmosphere with sophisticated styling that highlighted the metallics and color pops of the collection.
my role: art director, wardrobe stylist
Photographer: Ariana Velazquez
CD: Gabby Murphy
CD: Ariana Velazquez
AD: Gabby Murphy
Stylist: Gabby Murphy
Stylist: Ariana Velazquez
Talent: Carly Ann Johnson
For this concept, we chose a minimal set design and a tight focus on details and movement within the space.
To meet the challenge of such an open canvas, we focused on framing and creating high contrast colors, shapes and textures to evoke a sense of play.
