“intentionally __________.”
During my time at IB, I built and executed marketing campaigns from concept to execution, implemented a data-driven social media strategy while expanding our channels and reach, and elevated and streamlined brand touchpoints.
Additionally, I provided art direction and creative direction for editorial and e-commerce campaigns, designed and illustrated integrated marketing campaigns, managed PR and influencer seeding, and increased average monthly list growth by 3.5% and DTC conversion rate by 8.4%, resulting in 16% revenue growth in 1 year.
my role: graphic design & digital marketing specialist
the select works here include graphic design, illustration, brand messaging, art direction and photography
design & illustration work
email design, direction & copy
as a queer owned and operated company, we strove to elevate queer voices. for pride month 2021, I art directed a ‘Vogue 21 Questions’ style series of some of the most influential queer voices in the IB family.
print & packaging design (and copywriting)
art direction
valentine’s day campaign
shot, styled & directed by me
implemented new art direction for e-commerce
Photographer: Madeline Tolle
AD: Gabby Murphy
Styling: Gabby Murphy
