“intentionally __________.”
fw23 collection launch:
honey I’m home
Working with IB is always fun because the IB girl loves camp. In this campaign shot for the brand’s Fall 2023 vintage-inspired collection, we told a story of two very rich, very bored 70s housewives and their babies (a.k.a. an extensive shoe collection).
my role: producer, art director, prop & set stylist, second camera
Photographer: Ariana Velazquez
Second Photographer: Gabby Murphy
CD: Ariana Velazquez
AD: Gabby Murphy
Producers: Gabby Murphy, Ariana Velazquez
Prop + Set Stylist: Gabby Murphy
Wardrobe Stylist: Ariana Velazquez
Stylist’s Assistant: Melissa Tablante
MUA: Gilbert Moran
Hair: Andi Ojeda
Talent: Cassia DeMayo, Jamie Vezolles
We utilized the “INTENTIONALLY __________.” iconic pink boxes as a calling card for the brand’s cult following.
