cuvée crush
a passion project inspired by my love of the rich & deep topic that is wine. I churned out this branding project in 48 hours, and it gave me the opportunity to flex my packaging & copywriting skills while daydreaming about the natural winemaking I want to do one day.
my role: concept, brand design, packaging design
about the name: “crushable” is a somewhat tongue-in-cheek term in natural winemaking for a wine that is light, refreshing & easy to drink. “cuvée” is a French word for any type, blend or batch of wine.
moodboard & color palette
this project & its color palette were inspired by a very fun substack article called color combinations I love of food pairings I’d hate
wine case dieline
8x11cm print-ready wine labels
