mga entertainment
miniverse spring campaign:
mini mania
MGA Entertainment is the world’s leading toy company that brought us Bratz, Little Tikes, and now, everyone’s favorite minis. With the resurgence of the nostalgia-hungry “kidult” audience, minis have taken over the lifestyle brands market. This campaign creates a visual world that highlights the playfulness of the brand while capturing the cool factor of Miniverse’s newest line of mini foods, houseplants & more. The goal wasn’t just to sell products, but to strengthen brand positioning by evoking the lifestyle of the hip Gen-Z/Urban Outfitters shopper.
my role: producer, art director, wardrobe stylist, prop stylist, product stylist, graphic design & illustration
Photographer: Ariana Velazquez
CD: Gabby Murphy
AD: Gabby Murphy
Design & Illustration: Gabby Murphy
Producer: Gabby Murphy
Producer: Ariana Velazquez
Prop & Product Stylist: Gabby Murphy
Wardrobe Stylist: Gabby Murphy
Wardrobe Stylist: Ariana Velazquez
Wardrobe Stylist Assistant: Amel Janae
MUA: Katie Mann
Hair: Sophia Flores
Talent: Glennon Doyle, Dallas Perry, Bianca Taylor, Ari Garber
In a previous campaign done for this client, graphic and illustrated flourishes performed well on social media, so we included that element in this campaign as well.
